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Pam Foster Copywriting
"Pam's copy increased inquiry calls and
enrollments by 25%..."

Lee Scott, former Vice President of Marketing, Primrose Schools Franchising Company

Here's proof that you can rely on me to write strategic results-driving B2B sales copy. Please take a look at the samples below to see my marketing copywriting skills and results. If you'd like to see something more relevant to your project requirements, please contact me.

FEATURED B2B SAMPLES
The IDEXX website offers a breadth of medical and practice-management information to veterinarians and livestock producers; as well as risk-management tools and articles for dairy producers and water treatment plants.

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idexx_2 (10K)
honeck_otoole (13K) The Honeck-O'Toole accounting firm's web site was re-launched to help individual and small business customers find useful information on tax strategies and other financial matters.

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FEATURED DIRECT RESPONSE SAMPLES
IDEXX re-introduced their Practice Developer® rewards program to veterinarians, with variable data offers of $15-$50 in free bonus points.

15% average response across three customer categories

pdf

idexx
idexx_3 (13K) An IDEXX SNAP Up the Savings campaign offered significant savings to veterinarians stocking up on SNAPĀ® tests for parasitic disease screening.

14.22% enrollment in the first month of mailing

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Blue Cross and Blue Shield of Maine's FirstHelp program launch package gave employers an easy way to introduce members to a new "nurse-on-call" service.

Generated thousands of calls in the first month, helping to achieve the goal of reducing unnecessary visits to the emergency room

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BCBS
OTHER SAMPLES (Click any item on the list below to see a PDF or site)

Need more proof? Take a look at my background or my client testimonials, or contact me for more information.


boost-results_tn (6K)
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"I had the pleasure to work with Pam on several projects while she was employed at IDEXX Laboratories. She can balance what the customer needs and what the business wants so the end result is well designed and well received. She is fantastic about incorporating feedback from all parties to ensure success, and makes work fun."
- Laura Casey Etter-Tuczinski, Senior Training Manager at IDEXX Laboratories